Research Article
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THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Year 2018, Volume: 4 Issue: 7, 31 - 49, 31.10.2018

Abstract

It is
not possible for external customers to be satisfied without motivating internal
customers. The purpose of this study was to examine the effect of internal
marketing activities on organizational citizenship behavior.   This
study is important in terms of showing how internal marketing activities
contribute to organizational citizenship behavior and to human resources
management practices.  A survey was conducted
on 171 people in a hospital that produces hospital furniture and medical
equipment. For the analysis of data in the study, exploratory factor
analysis,  correlation and multiple regression
analyzes were used. In the research findings, there was a positive and
significant correlation between internal marketing and organizational
citizenship. As a result, increasing of internal marketing activities led to an
increase in organizational citizenship behavior.  Especially, from internal marketing
activities an increase the importance of rewarding and communication
dimensions, led to an increase in organizational citizenship behavior.

References

  • Abbas, R. A. & Riaz, M. T. (2018). The effect of internal marketing dimensions on organizational commitment of employees: An Investigation among Private Banks in Faisalabad. Pakistan (A study based on different dimensions of internal marketing), 7,147-165.
  • Abzari, M. & Ghujali, T. (2011). Examining the impact of internal marketing on organizational citizenship behavior. International Journal of Marketing Studies, 3, 95-104.
  • Acaray, A. & Akturan, A. (2015). The Relationship Between Organizational Citizenship Behaviour And Organizational Silence. Procedia-Social and Behavioral Sciences, 207, 472-482.
  • Ahmed, P. K. & Rafiq, M. (2003). Internal marketing issues and challenges. European Journal of marketing, 37, 1177-1186.
  • Akinbode, G. A. (2011). Demographic and dispositional characteristics as predictors of organizational citizenship behaviour. IFE PsychologIA: An International Journal, 19, 375-404.
  • Al-Ababneh, M. M., Masadeh, M. A., Al-Shakhsheer, F. J. & Habiballah, M. M. A. (2018). The impact of internal service quality on job satisfaction in the hotel industry. Research in Hospitality Management, 8, 55-62.
  • Alshurideh, M., Alhadeed, A. Y. & Barween, A. (2015). The effect of internal marketing on organizational citizenship behavior an applicable study on the University of Jordan employees. International Journal of Marketing Studies, 7, 138-145.
  • Avcı, A. (2016). Örgüt Kültürünün Örgütsel Vatandaşlık Davranışlarına Etkisi. Journal of Human Sciences, 13, 5373-5398.
  • Bang, W. S., Oh, J. S. & Chung, K. H. (2016). A Study on the Effect of Internal Marketing on Internal Service Quality: The Moderating Role of Self-Esteem. 한국경영정보학회 학술대회, 102-108.
  • Basım, H. N. & Şeşen, H. (2006). Örgütsel vatandaşlık davranışı ölçeği uyarlama ve karşılaştırma çalışması. Ankara Üniversitesi SBF Dergisi, 61, 83-101.
  • Başaran, Ü., Büyükyılmaz, O. & Çevik, E. İ. (2011). İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde iş tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 12, 201-225.
  • Barzoki, A. Sh. and Ghujali, T. (2013). Study the Relationship of Internal Marketing with Job Satisfaction, Organizational Commitment and Organizational Citizenship Behavior. International Journal of Academic Research in Business and Social Sciences, 3, 33-49.
  • Bateman, T. S. & Organ, D. W. (1983). Job Satisfaction And The Good Soldier: The Relationship Between Affect And Employee “Citizenship”. Academy of management Journal, 26, 587-595.
  • Bolat, O. İ. & Bolat, T. (2008). Otel işletmelerinde örgütsel bağlılık ve örgütsel vatandaşlık davranışı ilişkisi. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 11, 75-94.
  • Bonyadınaeını, A., Kamfıroozı, M. & Dehghan, M. M. (2015). Surveyıng The Effect Of Internal Marketıng And Internal Brandıng On Servıce Qualıty (Case Study: A Server Company). Journal Of Marketıng Management, 9, 83-99
  • Chi, H., Yeh, H. & Liou, J. (2016). How Internal Marketing Mediates the Relationship between Teacher’s Organizational Commitment and Job satisfaction. Journal of Education & social policy, 3, 56-69.
  • Çavuş, M. F. & Develi, A. (2015). İnsan kaynakları yönetimi uygulamalarının örgütsel vatandaşlık davranışı üzerindeki etkileri. TISK Academy/TISK Akademi, 10, 230-249.
  • Çoban, S., Nilüfer, Ş., Perçin, Tandoğan, G. K. (2008). İçsel pazarlamada iç müşteri tatmininin demografik özelliklere göre farklılaşması: nevşehir’de dört yıldızlı otel çalışanlarına yönelik bir araştırma. 13. Ulusal Pazarlama Kongresi, 2008, Nevşehir.
  • Çorum, M. & Öge E. (2018). İnsan kaynakları yönetimi fonksiyonlarından eğitim ve geliştirme faaliyetlerinin örgütsel vatandaşlık davranışına etkileri: bankacılık sektöründe bir araştırma. ASSAM Uluslararası Hakemli Dergi, 10, 24-36.
  • Demir, H., Usta, R. & Okan, T. (2008). İçsel pazarlamanın örgütsel bağlılık ve iş tatminine etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26, 135-161.
  • Demirel, Y. & Güner, E. (2015). İç müşteri ilişkileri yönetiminin örgütsel vatandaşlık davranışı üzerine etkisi. Journal of Alanya Faculty of Business/Alanya Isletme Fakültesi Dergisi, 7.1-14.
  • Dinka, D. D. (2018). Organizational citizenship behaviour and employees performance assessment: the case of dire dawa university. American Journal of Theoretical and Applied Business, 4, 15-26.
  • Dunmore, M. (2002). Inside-out marketing: how to create an ınternal marketing strategy. Kogan Page Ltd., London.
  • Ene, S. (2013). İçsel pazarlamaya yönelik olarak çalışanların pazarlama kültürünün oluşturulmasının işletme performansını arttırmadaki rolü. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 5, 67-91.
  • Fettahlıoğlu, H. S., Yıldız, A. & Birin, C. (2016). İçsel pazarlamanın kurumsal itibar üzerine etkisi: bir alan araştırması. 3rd International Congress on Social Sciences, China to Adriatic, October 27-30, 2016, Antalya, Türkiye.
  • Fu, Y. K. (2013). High-performance human resource practices moderate flight attendants' organizational commitment and organizational citizenship behavior. Social Behavior and Personality: an international journal, 41, 1195-1208.
  • Ghanbari, S.and Eskandari, A. (2014). Organizational climate, job motivation and organizational citizenship behavior. International Journal of Management Perspective, 1.1-14.
  • Gürbüz, S. (2006). Örgütsel vatandaşlık davranışı ile duygusal bağlılık arasındaki ilişkilerin belirlenmesine yönelik bir araştırma. Ekonomik ve Sosyal Araştırmalar Dergisi, 3, 48-75
  • İşler, D. B. & Özdemir, Ş. (2010). Hastane işletmelerinde içsel pazarlama yaklaşımının iş tatmini ve örgütsel bağlılık üzerine etkisi: Isparta ili örneği. Hacettepe Sağlık İdaresi Dergisi, 13,115-142.
  • Joung, H. W., Goh, B. K., Huffman, L., Yuan, J. J. & Surles, J. (2015). Investigating relationships between internal marketing practices and employee organizational commitment in the foodservice industry. International Journal of Contemporary Hospitality Management, 27, 1618-1640.
  • Kamalinasab, H., Sami, A. & Zendedel, A. (2017). The effect of internal marketing on service quality with emphasis on moderator role of organizational citizenship behavior (case study postal services in khorasan razavi province). QUID: Investigación, Ciencia y Tecnología, 1, 1246-1258.
  • Kamalinasab, H., Sami, A., Zendedel, A. & Zargari M. J. (2014). Internal marketing, organizational citizenship behavior and quality of service. Applied mathematics in Engineering, Management and Technology, 2, 2014:492-495.
  • Karaman, K., Yücel, C. & Dönder, H. (2008).‘Öğretmen görüşlerine göre, okullardaki bürokrasi ile örgütsel vatandaşlık arasındaki ilişki. Kuram ve Uygulamada Eğitim Yönetimi, 53, 49-74.
  • Kaplan, R. S. (2017). Internal Marketing and Internal Branding in the 21 st Century Organization. IUP Journal of Brand Management, 14, 7-22.
  • Kim, J. S., Song, H. J. & Lee, C. K. (2016). Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions. International Journal of Hospitality Management, 55, 25-32.
  • Kocaman, S., Durna, U. & İnal, M. E. (2013). Konaklama İşletmelerinde İçsel Pazarlama Uygulamalarının Örgütsel Bağlılığa Etkisi: Alanya Örneği. Journal of Alanya Faculty of Business/Alanya Isletme Fakültesi Dergisi, 5, 21-29.
  • Lee, Y. H. & Woo, B. (2017). Emotional Labour, Emotional Exhaustion, Job Satisfaction And Organisational Citizenship Behaviour Among Korean Fitness Employees. South African Journal for Research in Sport, Physical Education and Recreation, 39, 137-148.
  • Liu, Y., Zhao, H. & Sheard, G. (2017). Organizational citizenship pressure, compulsory citizenship behavior, and work–family conflict. Social Behavior and Personality: an international journal, 45, 695-704.
  • Mahmood Y., Meysam S, Ayoob R. (2013). Examınıng The Impact Of Internal Marketıng Orıentatıon And Organızatıonal Cıtızenshıp Behavıor On Organızatıonal Performance At The Unıversıty Of Mazandara. Journal of Executıve Management, 4,157- 176.
  • Marques, C. P., Leal, C. T., Marques, C. S. & Cabral, B. T. (2018). Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil. Tourism & Management Studies, 14, 36-42.
  • Money, A. and Foreman, S. (1996). The Measurement of Internal Marketing: A Confirmatory Case Study. Journal of Marketing Management, 11,755-766.
  • Moorman, R. H., Brower, H. H., Grover, S. L. ( 2018 ). Organizational citizenship behavior and trust: Pursuing an upward spiral. In Podsakoff P. M. MacKenzie S. B. Podsakoff N. P. (Eds.), Oxford handbook of organizational citizenship behavior. New York, NY: Oxford University Press. doi: 10.1093/oxfordhb/9780190219000.013.20
  • Netemeyer, R. G., Boles, J. S., McKee, D. O. & McMurrian, R. (1997). An İnvestigation İnto The Antecedents Of Organizational Citizenship Behaviors İn A Personal Selling Context. The Journal of Marketing, 61, 85-98.
  • Ocampo, L., Acedillo, V., Bacunador, A. M., Balo, C. C., Lagdameo, Y. J. & Tupa, N. S. (2018). A historical review of the development of organizational citizenship behavior (OCB) and its implications for the twenty-first century. Personnel Review, 47, 821-862.
  • Oğuz, E. (2011). Öğretmenlerin Örgütsel Vatandaşlık Davranışları İle Yöneticilerin Liderlik Stilleri Arasındaki İlişki. Kuram ve Uygulamada Eğitim Yönetimi, 3, 377-403.
  • Organ, D. W. (1990). The Motivational Basis Of Organizational Citizenship Behavior. In B. M. Staw & L. L. Cummings (Eds.), Research in organizational behavior, 12, 43-72). Greenwich, CT: JAI Press.
  • Organ, D. W. (1997). Organizational Citizenship Behavior: It's Construct Clean-Up Time. Human performance, 10, 85-97.
  • Rafiq, M. & Ahmed, P. K. (1993). The Scope Of İnternal Marketing: Defining The Boundary Between Marketing And Human Resource Management. Journal of Marketing Management, 9, 219-232.
  • Salajeghe, S., Farahbakhsh, A. and Sohi, Z. (2015). Explaınıng The Relationship Between Internal Marketing Activities With Organızatıonal Citizenship Behavior Among Employees of Tejarat Bank. Indian Journal of Fundamental and Applied Life Sciences, ISSN: 2231– 6345 (Online), 5, 3644-3655.
  • Sohail, M. S. & Jang, J. (2017). Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: an empirical investigation of Saudi Arabia’s service employees. International Journal of Tourism Sciences, 17, 67-85.
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Year 2018, Volume: 4 Issue: 7, 31 - 49, 31.10.2018

Abstract

References

  • Abbas, R. A. & Riaz, M. T. (2018). The effect of internal marketing dimensions on organizational commitment of employees: An Investigation among Private Banks in Faisalabad. Pakistan (A study based on different dimensions of internal marketing), 7,147-165.
  • Abzari, M. & Ghujali, T. (2011). Examining the impact of internal marketing on organizational citizenship behavior. International Journal of Marketing Studies, 3, 95-104.
  • Acaray, A. & Akturan, A. (2015). The Relationship Between Organizational Citizenship Behaviour And Organizational Silence. Procedia-Social and Behavioral Sciences, 207, 472-482.
  • Ahmed, P. K. & Rafiq, M. (2003). Internal marketing issues and challenges. European Journal of marketing, 37, 1177-1186.
  • Akinbode, G. A. (2011). Demographic and dispositional characteristics as predictors of organizational citizenship behaviour. IFE PsychologIA: An International Journal, 19, 375-404.
  • Al-Ababneh, M. M., Masadeh, M. A., Al-Shakhsheer, F. J. & Habiballah, M. M. A. (2018). The impact of internal service quality on job satisfaction in the hotel industry. Research in Hospitality Management, 8, 55-62.
  • Alshurideh, M., Alhadeed, A. Y. & Barween, A. (2015). The effect of internal marketing on organizational citizenship behavior an applicable study on the University of Jordan employees. International Journal of Marketing Studies, 7, 138-145.
  • Avcı, A. (2016). Örgüt Kültürünün Örgütsel Vatandaşlık Davranışlarına Etkisi. Journal of Human Sciences, 13, 5373-5398.
  • Bang, W. S., Oh, J. S. & Chung, K. H. (2016). A Study on the Effect of Internal Marketing on Internal Service Quality: The Moderating Role of Self-Esteem. 한국경영정보학회 학술대회, 102-108.
  • Basım, H. N. & Şeşen, H. (2006). Örgütsel vatandaşlık davranışı ölçeği uyarlama ve karşılaştırma çalışması. Ankara Üniversitesi SBF Dergisi, 61, 83-101.
  • Başaran, Ü., Büyükyılmaz, O. & Çevik, E. İ. (2011). İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde iş tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 12, 201-225.
  • Barzoki, A. Sh. and Ghujali, T. (2013). Study the Relationship of Internal Marketing with Job Satisfaction, Organizational Commitment and Organizational Citizenship Behavior. International Journal of Academic Research in Business and Social Sciences, 3, 33-49.
  • Bateman, T. S. & Organ, D. W. (1983). Job Satisfaction And The Good Soldier: The Relationship Between Affect And Employee “Citizenship”. Academy of management Journal, 26, 587-595.
  • Bolat, O. İ. & Bolat, T. (2008). Otel işletmelerinde örgütsel bağlılık ve örgütsel vatandaşlık davranışı ilişkisi. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 11, 75-94.
  • Bonyadınaeını, A., Kamfıroozı, M. & Dehghan, M. M. (2015). Surveyıng The Effect Of Internal Marketıng And Internal Brandıng On Servıce Qualıty (Case Study: A Server Company). Journal Of Marketıng Management, 9, 83-99
  • Chi, H., Yeh, H. & Liou, J. (2016). How Internal Marketing Mediates the Relationship between Teacher’s Organizational Commitment and Job satisfaction. Journal of Education & social policy, 3, 56-69.
  • Çavuş, M. F. & Develi, A. (2015). İnsan kaynakları yönetimi uygulamalarının örgütsel vatandaşlık davranışı üzerindeki etkileri. TISK Academy/TISK Akademi, 10, 230-249.
  • Çoban, S., Nilüfer, Ş., Perçin, Tandoğan, G. K. (2008). İçsel pazarlamada iç müşteri tatmininin demografik özelliklere göre farklılaşması: nevşehir’de dört yıldızlı otel çalışanlarına yönelik bir araştırma. 13. Ulusal Pazarlama Kongresi, 2008, Nevşehir.
  • Çorum, M. & Öge E. (2018). İnsan kaynakları yönetimi fonksiyonlarından eğitim ve geliştirme faaliyetlerinin örgütsel vatandaşlık davranışına etkileri: bankacılık sektöründe bir araştırma. ASSAM Uluslararası Hakemli Dergi, 10, 24-36.
  • Demir, H., Usta, R. & Okan, T. (2008). İçsel pazarlamanın örgütsel bağlılık ve iş tatminine etkisi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26, 135-161.
  • Demirel, Y. & Güner, E. (2015). İç müşteri ilişkileri yönetiminin örgütsel vatandaşlık davranışı üzerine etkisi. Journal of Alanya Faculty of Business/Alanya Isletme Fakültesi Dergisi, 7.1-14.
  • Dinka, D. D. (2018). Organizational citizenship behaviour and employees performance assessment: the case of dire dawa university. American Journal of Theoretical and Applied Business, 4, 15-26.
  • Dunmore, M. (2002). Inside-out marketing: how to create an ınternal marketing strategy. Kogan Page Ltd., London.
  • Ene, S. (2013). İçsel pazarlamaya yönelik olarak çalışanların pazarlama kültürünün oluşturulmasının işletme performansını arttırmadaki rolü. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 5, 67-91.
  • Fettahlıoğlu, H. S., Yıldız, A. & Birin, C. (2016). İçsel pazarlamanın kurumsal itibar üzerine etkisi: bir alan araştırması. 3rd International Congress on Social Sciences, China to Adriatic, October 27-30, 2016, Antalya, Türkiye.
  • Fu, Y. K. (2013). High-performance human resource practices moderate flight attendants' organizational commitment and organizational citizenship behavior. Social Behavior and Personality: an international journal, 41, 1195-1208.
  • Ghanbari, S.and Eskandari, A. (2014). Organizational climate, job motivation and organizational citizenship behavior. International Journal of Management Perspective, 1.1-14.
  • Gürbüz, S. (2006). Örgütsel vatandaşlık davranışı ile duygusal bağlılık arasındaki ilişkilerin belirlenmesine yönelik bir araştırma. Ekonomik ve Sosyal Araştırmalar Dergisi, 3, 48-75
  • İşler, D. B. & Özdemir, Ş. (2010). Hastane işletmelerinde içsel pazarlama yaklaşımının iş tatmini ve örgütsel bağlılık üzerine etkisi: Isparta ili örneği. Hacettepe Sağlık İdaresi Dergisi, 13,115-142.
  • Joung, H. W., Goh, B. K., Huffman, L., Yuan, J. J. & Surles, J. (2015). Investigating relationships between internal marketing practices and employee organizational commitment in the foodservice industry. International Journal of Contemporary Hospitality Management, 27, 1618-1640.
  • Kamalinasab, H., Sami, A. & Zendedel, A. (2017). The effect of internal marketing on service quality with emphasis on moderator role of organizational citizenship behavior (case study postal services in khorasan razavi province). QUID: Investigación, Ciencia y Tecnología, 1, 1246-1258.
  • Kamalinasab, H., Sami, A., Zendedel, A. & Zargari M. J. (2014). Internal marketing, organizational citizenship behavior and quality of service. Applied mathematics in Engineering, Management and Technology, 2, 2014:492-495.
  • Karaman, K., Yücel, C. & Dönder, H. (2008).‘Öğretmen görüşlerine göre, okullardaki bürokrasi ile örgütsel vatandaşlık arasındaki ilişki. Kuram ve Uygulamada Eğitim Yönetimi, 53, 49-74.
  • Kaplan, R. S. (2017). Internal Marketing and Internal Branding in the 21 st Century Organization. IUP Journal of Brand Management, 14, 7-22.
  • Kim, J. S., Song, H. J. & Lee, C. K. (2016). Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions. International Journal of Hospitality Management, 55, 25-32.
  • Kocaman, S., Durna, U. & İnal, M. E. (2013). Konaklama İşletmelerinde İçsel Pazarlama Uygulamalarının Örgütsel Bağlılığa Etkisi: Alanya Örneği. Journal of Alanya Faculty of Business/Alanya Isletme Fakültesi Dergisi, 5, 21-29.
  • Lee, Y. H. & Woo, B. (2017). Emotional Labour, Emotional Exhaustion, Job Satisfaction And Organisational Citizenship Behaviour Among Korean Fitness Employees. South African Journal for Research in Sport, Physical Education and Recreation, 39, 137-148.
  • Liu, Y., Zhao, H. & Sheard, G. (2017). Organizational citizenship pressure, compulsory citizenship behavior, and work–family conflict. Social Behavior and Personality: an international journal, 45, 695-704.
  • Mahmood Y., Meysam S, Ayoob R. (2013). Examınıng The Impact Of Internal Marketıng Orıentatıon And Organızatıonal Cıtızenshıp Behavıor On Organızatıonal Performance At The Unıversıty Of Mazandara. Journal of Executıve Management, 4,157- 176.
  • Marques, C. P., Leal, C. T., Marques, C. S. & Cabral, B. T. (2018). Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil. Tourism & Management Studies, 14, 36-42.
  • Money, A. and Foreman, S. (1996). The Measurement of Internal Marketing: A Confirmatory Case Study. Journal of Marketing Management, 11,755-766.
  • Moorman, R. H., Brower, H. H., Grover, S. L. ( 2018 ). Organizational citizenship behavior and trust: Pursuing an upward spiral. In Podsakoff P. M. MacKenzie S. B. Podsakoff N. P. (Eds.), Oxford handbook of organizational citizenship behavior. New York, NY: Oxford University Press. doi: 10.1093/oxfordhb/9780190219000.013.20
  • Netemeyer, R. G., Boles, J. S., McKee, D. O. & McMurrian, R. (1997). An İnvestigation İnto The Antecedents Of Organizational Citizenship Behaviors İn A Personal Selling Context. The Journal of Marketing, 61, 85-98.
  • Ocampo, L., Acedillo, V., Bacunador, A. M., Balo, C. C., Lagdameo, Y. J. & Tupa, N. S. (2018). A historical review of the development of organizational citizenship behavior (OCB) and its implications for the twenty-first century. Personnel Review, 47, 821-862.
  • Oğuz, E. (2011). Öğretmenlerin Örgütsel Vatandaşlık Davranışları İle Yöneticilerin Liderlik Stilleri Arasındaki İlişki. Kuram ve Uygulamada Eğitim Yönetimi, 3, 377-403.
  • Organ, D. W. (1990). The Motivational Basis Of Organizational Citizenship Behavior. In B. M. Staw & L. L. Cummings (Eds.), Research in organizational behavior, 12, 43-72). Greenwich, CT: JAI Press.
  • Organ, D. W. (1997). Organizational Citizenship Behavior: It's Construct Clean-Up Time. Human performance, 10, 85-97.
  • Rafiq, M. & Ahmed, P. K. (1993). The Scope Of İnternal Marketing: Defining The Boundary Between Marketing And Human Resource Management. Journal of Marketing Management, 9, 219-232.
  • Salajeghe, S., Farahbakhsh, A. and Sohi, Z. (2015). Explaınıng The Relationship Between Internal Marketing Activities With Organızatıonal Citizenship Behavior Among Employees of Tejarat Bank. Indian Journal of Fundamental and Applied Life Sciences, ISSN: 2231– 6345 (Online), 5, 3644-3655.
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There are 59 citations in total.

Details

Primary Language English
Subjects Health Care Administration
Journal Section Orginal Research
Authors

Ferda Alper Ay 0000-0002-6170-1578

Publication Date October 31, 2018
Published in Issue Year 2018 Volume: 4 Issue: 7

Cite

APA Alper Ay, F. (2018). THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Journal of International Health Sciences and Management, 4(7), 31-49.
AMA Alper Ay F. THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Journal of International Health Sciences and Management. October 2018;4(7):31-49.
Chicago Alper Ay, Ferda. “THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR”. Journal of International Health Sciences and Management 4, no. 7 (October 2018): 31-49.
EndNote Alper Ay F (October 1, 2018) THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Journal of International Health Sciences and Management 4 7 31–49.
IEEE F. Alper Ay, “THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR”, Journal of International Health Sciences and Management, vol. 4, no. 7, pp. 31–49, 2018.
ISNAD Alper Ay, Ferda. “THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR”. Journal of International Health Sciences and Management 4/7 (October 2018), 31-49.
JAMA Alper Ay F. THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Journal of International Health Sciences and Management. 2018;4:31–49.
MLA Alper Ay, Ferda. “THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR”. Journal of International Health Sciences and Management, vol. 4, no. 7, 2018, pp. 31-49.
Vancouver Alper Ay F. THE EFFECTS OF INTERNAL MARKETING ACTIVITIES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Journal of International Health Sciences and Management. 2018;4(7):31-49.