Araştırma Makalesi
BibTex RIS Kaynak Göster

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Yıl 2012, Cilt: 1 Sayı: 2, 43 - 75, 01.11.2012

Öz

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Kaynakça

  • Axelsen, M. and Arcodia, C. (2004) ‘Motivations for Attending the Asia-Pacific Triennial Art Exhibition’. In Paper presented at the 14th International Research Conference of the Council for Australian University Tourism and Hospitality Education, 10-13 February, Brisbane.
  • Backman, K., Backman, S., Uysal, M., and K. Sunshine (1995) Event tourism: An examination of motivations and activities, Festival Management and Event Tourism, 3, 15-24
  • Botha, C., J.L. Crompton and, S. Kim (1999) Developing a Revised Competitive Position for Sun/Lost City, South Africa. Journal of Travel Research 37: 341-352.
  • Bowdin, G., Allen, J. and O’Toole, W. (2006) Events Management, 2nd ed., Oxford: Butterworth Heinemann.
  • Bowen, H. E., and Daniels, M. J. (2005) Does music matter? Motivations for attending a music festival. Event Management, 9, 155-164.
  • Crompton, J. L. (1979) Motivations for pleasure travel. Annals of Tourism Research 6:408-424.
  • Crompton, J. and McKay, S. (1997) Motives of visitors attending festival events, Annals of Tourism Research, 24(2), 425-439.
  • Dann, G.M.S (1981) Tourism Motivation: An Appraisal. Annals of Tourism Research 8:187-219.
  • Dann, G. (1977) Anomie ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194.
  • Drummond, and U. Mcmahon-Beattie (Eds.), Festival and event management:An international arts and culture perspective (pp. 32-50). Oxford, UK: Elsevier Limited.
  • Dood, T., Yuan, J., Adams, C., and Kolyesnikova, N., (2006) Motivations of Young People for Visiting Wine Festivals, Event Management, Vol. 10, pp.23-33, Printed in the USA.
  • Evans, G. (1996) Planning for the British Millennium Festival: establishing the visitor baseline and a framework for forecasting. Festival Management and Event Tourism, 3(3), 183-196
  • Formica, S. and Uysal, M. (1996) A market segmentations of festival visitors: Umbria Jazz Festival in Italy. Festival Management and Event Tourism, 3(4), 175-182.
  • Formica, S. and Uysal, M. (1998) Market segmentation of an international cultural- historical Event in Italy, Journal of Travel Research 36(4), 16–24.Gartner, W.C. (1993) Image formation process. Journal of Travel and Tourism Marketing, 2, 191-215.
  • Getz, D. (1991) Festivals, special events and tourism. New York: Van Nostrand Reinhold. Getz, D. (1993) Festivals, special events and tourism. New York: Van Nostrand Reinhold. Getz, D. (2005) Event management and event tourism, 2nd ed., New York, Van Nostrand Reinhold.
  • Goffe J. (2011) ‘Streatham Festival 09’ [online] http://www.streathamfestival.com/ [Accessed: 19 June 2012].
  • Hofstede, G. (1980) Culture’s consequences: International differences in work related values, Thousand Oaks, CA: Sage Publications, Inc.
  • Iso-Ahola, S. E. (1980) The Social Psychology of Leisure and Recreation, Dubuque: W. C. Brown Company Publishers.
  • Iso-Ahola, S. E. (1982) Towards a Social Psychology Theory of Tourism Motivation: A Rejoinder. Annals of Tourism Research 9:256-262.
  • Iso-Ahola, S. E. (1989) Motivation for Leisure. In Mapping the Past, Charting the Future, E. L. Jackson and T. L. Burton, eds., p.247-279. State College PA: Venture Press.
  • Kim, K., Uysal, M., and Chen, J. (2002) Festival visitor motivation from the organizers’ point of view, Event Management, 7(2), 127-134.
  • Kim, H., Borges, M. C., and Chon, J. (2006) Impacts of environmental values on tourism motivation: The case of FICA, Brazil. Tourism Management, 27, 957-967
  • Maslow, A. H. (1943) A Theory of Human Motivation, Psychological Review, 50:370-396.
  • Maslow, A. H. (1954) Motivation and personality, New York: Harper and Row. Maslow, A. H. (1970) Religions, values, and peak experiences. New York: Penguin. (Original work published 1964).
  • Maslow, A.H. (1971). The farther reaches of human nature. New York: The Viking Press.
  • Maslow, A. H. (1987) Motivation and personality. 3rd ed., R. Frager, J. Fadiman, C. McClelland, D., Atkinson, J., Clark, R., and Lowell, E. (1953) The achievement motive. Princeton, NJ: Van Nostrand.
  • McDonnell, I., Allen, J., and O’Toole, W. (1999) Festival and Special Event Management. Brisbane: John Wiley & Sons.
  • McGehee, N., Locker-Murphy, L., and Uysal, M. (1996) The Austrian international pleasure travels market: Motivation from gendered perspectives. The Journal of Tourism Studies, 7(1),45-57.
  • Neal, C., Quester, P. and Hawkins, H. (2002) Consumer Behaviour, 3rd ed., Sydney, McGraw-Hill.
  • Pallant, J. (2006) SPSS Survival Manual, 2nd ed. Oxford:Oxford University Press. Patton, M.Q. (1987) How to Use Qualitative Methods in Evaluation, London:Sage.
  • Park, K. S., Reisinger, Y., and Kang, H. J. (2008) “Visitors’ Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida”, Journal of Travel and Tourism Marketing, 25:2,161-181.
  • Pearce, P. L. (1982) The social psychological of tourist behaviour. Oxford: Pergamon Press.
  • Scott, D. (1996) A comparison of visitors’ motivations to attend three urban festivals. Festival Management and Event Tourism, 3, 121-128.
  • Uysal, M., Gahan, L., and Martin, B. (1993) An examination of event motivations: A case study. Festival Management and Event Tourism, 1(1), 5-10.
  • Uysal, M., and Jurowski, C. (1994) Testing the push and pull factors. Annals of Travel Research, 21(4), 844-846.
  • Wooten, M., and Norman, W. C. (2008) “Event Management, Different in Arts Festivals Visitors based on Level of Past Experience”, vol. 11, 108-112, Eastern Illinois University, Department of Recreation Administration.
  • Yoon, Y., and Uysal, M. (2005) An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(8), 45-56.
  • Zyl, C., and Botha, C. (2004) Motivational factors of local residents to attend the Aardklop national art festival, Event Management, 8(4), 213-222

Motivations for Attendance At Community Festivals

Yıl 2012, Cilt: 1 Sayı: 2, 43 - 75, 01.11.2012

Öz

The aim of this study is to investigate the factors that that motivate people to attend community festivals. It is important to come up with the different factors that drive people to attend. In this way, the organisers would plan ahead to target more people to attend by fulfilling their needs and demands, sometimes through customization, in order not only to satisfy but delight them because delighted people are more likely to attend in the following years finally becoming loyal visitors of such festivals. In this research, Streatham festival was used as a case study and primary research was conducted by means of a survey of 100 visitors to the festival. The results were analysed using the Factor Analysis, ANOVA and t- tests. Four most important components were derived from the Factor Analysis which are: family togetherness, relaxation, curiosity, and exploration. The relaxation factor was the most significant. In addition, statistical tests conducted confirmed the reliability of the study. Also, there were no demographic factors playing any vital role on attendees.

Kaynakça

  • Axelsen, M. and Arcodia, C. (2004) ‘Motivations for Attending the Asia-Pacific Triennial Art Exhibition’. In Paper presented at the 14th International Research Conference of the Council for Australian University Tourism and Hospitality Education, 10-13 February, Brisbane.
  • Backman, K., Backman, S., Uysal, M., and K. Sunshine (1995) Event tourism: An examination of motivations and activities, Festival Management and Event Tourism, 3, 15-24
  • Botha, C., J.L. Crompton and, S. Kim (1999) Developing a Revised Competitive Position for Sun/Lost City, South Africa. Journal of Travel Research 37: 341-352.
  • Bowdin, G., Allen, J. and O’Toole, W. (2006) Events Management, 2nd ed., Oxford: Butterworth Heinemann.
  • Bowen, H. E., and Daniels, M. J. (2005) Does music matter? Motivations for attending a music festival. Event Management, 9, 155-164.
  • Crompton, J. L. (1979) Motivations for pleasure travel. Annals of Tourism Research 6:408-424.
  • Crompton, J. and McKay, S. (1997) Motives of visitors attending festival events, Annals of Tourism Research, 24(2), 425-439.
  • Dann, G.M.S (1981) Tourism Motivation: An Appraisal. Annals of Tourism Research 8:187-219.
  • Dann, G. (1977) Anomie ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194.
  • Drummond, and U. Mcmahon-Beattie (Eds.), Festival and event management:An international arts and culture perspective (pp. 32-50). Oxford, UK: Elsevier Limited.
  • Dood, T., Yuan, J., Adams, C., and Kolyesnikova, N., (2006) Motivations of Young People for Visiting Wine Festivals, Event Management, Vol. 10, pp.23-33, Printed in the USA.
  • Evans, G. (1996) Planning for the British Millennium Festival: establishing the visitor baseline and a framework for forecasting. Festival Management and Event Tourism, 3(3), 183-196
  • Formica, S. and Uysal, M. (1996) A market segmentations of festival visitors: Umbria Jazz Festival in Italy. Festival Management and Event Tourism, 3(4), 175-182.
  • Formica, S. and Uysal, M. (1998) Market segmentation of an international cultural- historical Event in Italy, Journal of Travel Research 36(4), 16–24.Gartner, W.C. (1993) Image formation process. Journal of Travel and Tourism Marketing, 2, 191-215.
  • Getz, D. (1991) Festivals, special events and tourism. New York: Van Nostrand Reinhold. Getz, D. (1993) Festivals, special events and tourism. New York: Van Nostrand Reinhold. Getz, D. (2005) Event management and event tourism, 2nd ed., New York, Van Nostrand Reinhold.
  • Goffe J. (2011) ‘Streatham Festival 09’ [online] http://www.streathamfestival.com/ [Accessed: 19 June 2012].
  • Hofstede, G. (1980) Culture’s consequences: International differences in work related values, Thousand Oaks, CA: Sage Publications, Inc.
  • Iso-Ahola, S. E. (1980) The Social Psychology of Leisure and Recreation, Dubuque: W. C. Brown Company Publishers.
  • Iso-Ahola, S. E. (1982) Towards a Social Psychology Theory of Tourism Motivation: A Rejoinder. Annals of Tourism Research 9:256-262.
  • Iso-Ahola, S. E. (1989) Motivation for Leisure. In Mapping the Past, Charting the Future, E. L. Jackson and T. L. Burton, eds., p.247-279. State College PA: Venture Press.
  • Kim, K., Uysal, M., and Chen, J. (2002) Festival visitor motivation from the organizers’ point of view, Event Management, 7(2), 127-134.
  • Kim, H., Borges, M. C., and Chon, J. (2006) Impacts of environmental values on tourism motivation: The case of FICA, Brazil. Tourism Management, 27, 957-967
  • Maslow, A. H. (1943) A Theory of Human Motivation, Psychological Review, 50:370-396.
  • Maslow, A. H. (1954) Motivation and personality, New York: Harper and Row. Maslow, A. H. (1970) Religions, values, and peak experiences. New York: Penguin. (Original work published 1964).
  • Maslow, A.H. (1971). The farther reaches of human nature. New York: The Viking Press.
  • Maslow, A. H. (1987) Motivation and personality. 3rd ed., R. Frager, J. Fadiman, C. McClelland, D., Atkinson, J., Clark, R., and Lowell, E. (1953) The achievement motive. Princeton, NJ: Van Nostrand.
  • McDonnell, I., Allen, J., and O’Toole, W. (1999) Festival and Special Event Management. Brisbane: John Wiley & Sons.
  • McGehee, N., Locker-Murphy, L., and Uysal, M. (1996) The Austrian international pleasure travels market: Motivation from gendered perspectives. The Journal of Tourism Studies, 7(1),45-57.
  • Neal, C., Quester, P. and Hawkins, H. (2002) Consumer Behaviour, 3rd ed., Sydney, McGraw-Hill.
  • Pallant, J. (2006) SPSS Survival Manual, 2nd ed. Oxford:Oxford University Press. Patton, M.Q. (1987) How to Use Qualitative Methods in Evaluation, London:Sage.
  • Park, K. S., Reisinger, Y., and Kang, H. J. (2008) “Visitors’ Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida”, Journal of Travel and Tourism Marketing, 25:2,161-181.
  • Pearce, P. L. (1982) The social psychological of tourist behaviour. Oxford: Pergamon Press.
  • Scott, D. (1996) A comparison of visitors’ motivations to attend three urban festivals. Festival Management and Event Tourism, 3, 121-128.
  • Uysal, M., Gahan, L., and Martin, B. (1993) An examination of event motivations: A case study. Festival Management and Event Tourism, 1(1), 5-10.
  • Uysal, M., and Jurowski, C. (1994) Testing the push and pull factors. Annals of Travel Research, 21(4), 844-846.
  • Wooten, M., and Norman, W. C. (2008) “Event Management, Different in Arts Festivals Visitors based on Level of Past Experience”, vol. 11, 108-112, Eastern Illinois University, Department of Recreation Administration.
  • Yoon, Y., and Uysal, M. (2005) An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(8), 45-56.
  • Zyl, C., and Botha, C. (2004) Motivational factors of local residents to attend the Aardklop national art festival, Event Management, 8(4), 213-222
Toplam 38 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Feriha Dikmen

Yayımlanma Tarihi 1 Kasım 2012
Gönderilme Tarihi 2 Temmuz 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 1 Sayı: 2

Kaynak Göster

APA Dikmen, F. (2012). -. İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi, 1(2), 43-75.